TikTok is introducing a new feature that enables them to lessen the quantity of AI-made media appearing in their timelines. This move comes as the service disclosed that it now features in excess of 1 bn AI-generated clips.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a widespread launch. This advancement comes amid a rise in AI content, fueled by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that approximately one in 10 of the fastest-growing video streams on a popular video site exclusively feature clips produced artificially. A considerable share of this output is considered “AI slop”, a label for inferior, bulk-generated content that is frequently illogical or bizarre.
Our research shows that numerous viewers enjoy content created using AI tools, including computer-generated images to science explainers, and we aim to offer the community the ability to increase or decrease of that, according to their own preferences,” said a spokesperson.
AI on the Platform
TikTok announced that there are presently 1.3 billion videos on its app tagged as AI-generated. In total, more than 100 mn pieces of content are uploaded to the platform each day, making AI content a limited part of its complete catalog.
User Control Features
Members will be able to decrease or raise the volume of artificial media they watch by opening the “manage topic” setting in the platform and picking the AI content topic. Additional categories that are already be controlled under the tool encompass current affairs, style, beauty, and movement.
AI Disclosure Rules
The platform’s guidelines oblige content makers to identify “realistic” artificially created content, and it prohibits dangerous deepfakes of public figures or crisis events. Any authentic-looking AI-generated clip that is unmarked can be removed under its user guidelines.
In addition, the service will from now on add an artificially created watermark to content made using its own AI tools, or flagged by an collaborative effort for spotting content made by AI. This measure is aimed to deter users from attempting to evade the labeling process.
AI Literacy Programs
The platform is also launching a $2 million awareness program for professionals and groups to create informative material about ethical AI use. This project will support educational bodies specializing in teaching coding and technology.
Content Safety Approach
The platform has justified its safety measures, amid debate over plans to lay off numerous review team members in the United Kingdom. It is expected to eliminate 439 jobs in its user protection department in London, with worker representatives and internet security professionals voicing alarm that humans are being replaced by machine-led review.
A company official clarified that staff-based oversight would still have a role, but artificial intelligence can protect employees by filtering out the most graphic content before it is viewed by staff. The company stated a significant reduction in shocking and graphic content reviewed by content reviewers over the previous year due to reliance on its machine learning processes.
“We think that it’s essential to balance humans and technology to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we further consider it’s very important to reduce exposure to dangerous material as rapidly, which is where a significant AI assistance is making a difference operate efficiently.”
